Monday, September 8

Racist Or Calculated Risk Taker?

Is Atlanta Hawks owner Bruce Levenson the deeply conflicted man he has portrayed himself to be?

Levenson essentially turned himself in over the weekend by sharing with the NBA league office (as well as the media) a 2012 email that contained comments that could be considered racially insensitive or flat-out racist.

Did Levenson have a noble act of bravery by publicly falling on his sword and announcing he would sell his majority interest of the Atlanta Spirit (the conglomerate that owns the Hawks).
 
The Spirit purchased the Hawks in 2004 for 204 million dollars.

It seems awfully strange that two years after that email was written, Levenson suddenly grew a set of morals.  

Let’s examine the timing of this announcement further.

In August of 2014, shamed Los Angeles Clippers owner Donald Sterling made 2 billion dollars on the sale of his team following surreptitiously recorded racist comments that he made to his girlfriend, V Stiviano.

Apparently, the negative publicity and decades of operational incompetence didn’t do a damn thing to affect the value of that franchise.

Is Levenson simply seeing an opportunity to expedite a sale and make a massive profit? 

Levenson didn't have his own Stiviano, so he made the decision to release an email and operate by getting in front of it and crying out about his sorrow and guilt. 

Is Bruce Levenson contrite and sincere, or is he simply seeling a chance to improve his investment 10 fold?

Former Hawk and Washington Wizard, Etan Thomas has been making the rounds on various sports radio stations this week posing that exact question.

This has to put rookie NBA Commissioner Adam Silver in a precarious position.  He has to act without prejudice and enact sanctions upon Levenson, but is this exactly what Levenson wanted all along?

Did Sterling inadvertently show fellow owners a way to take a huge financial win fall while bearing some negative press?

Share with us your thoughts on this developing story.